Wednesday, September 17, 2014

Case Study New projects New customers Opinions women images and realities Personal changes ZFPR Gue


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Case Study New projects New customers Opinions women images and realities Personal changes ZFPR Guest Column women images and realities
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From the fourth edition, which went on the market today, biweekly women images and realities "Grazia" (Bauer Publishing) costs 2.99 zł. - This price wholesome, regular, adequate positioning in the segment title - tells us Monika Krokiewicz, publisher of the magazine.
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The first three editions of "Grazia" (the title of his debut on the market on November 29 last year) had a promotional price of 2 zł. After a hike to 2.99 zł letter costs the same as bi-weekly "Viva!" (Edipresse Poland). Bauer stressed, however, from the beginning of his new magazine women images and realities is to be positioned on the same shelf as "Viva!" And "Gala" women images and realities (G + J Poland; normally it costs 4.90 zł, but doing promotional release after 1.99 zł and 0,99 zł). - Decisions price will always adapt to market circumstances - Krokiewicz reserves.
As established women images and realities informally portal Wirtualnemedia.pl, women images and realities projected sales by the publishing of the first three issues of "Grazia" amounted to 290 thousand. copies. Bauer before launch women images and realities title was counting women images and realities on its sales of 200 thousand. copies. women images and realities
"Grazia" is a magazine about celebrities, fashion and beauty. It shall publish social reports. Its editor-in-chief is Anna Zaleska. Letter is issued women images and realities under license by Arnoldo Mondadori Italian publishing Editore (more on this).
In this category, Anna Janicka won with Edipresse labor court Jaroslaw Topolewski deputy editor-in-chief of "Mrs." Bauer won in the court of Edipresse. "Apology and 100 thousand. zł "Special Edition" World of Knowledge "for fans of quiz Cuts in Bauer. Connected editorial writings youth Distributed second issue of the magazine "World of Knowledge History" Margaret women images and realities Guss-Gasińska editor of the "Show" Michael Zaczyński deputy editor-in-chief of the magazine "Grazia" Z "Grazia" leave the heads of two departments
Warehouses people with less and less sales. "Gala" and "Grazia" strongest downward Michael Zaczyński deputy chief editor of the magazine "Grazia" Z "Grazia" women images and realities leave the heads of two departments Anna Janicka new chief of the magazine "Grazia" "Grazia" with discount coupons "Stylish shopping" and increased the volume of all storage people in the red in 2013. Most lost "Grazia" Warehouses people are losing readers. "Grazia" by 72 percent. down Hanna and Thomas Lisów on top-cover of the magazine people in 2013. Warehouses people with large declines in the first three quarters. "Show" and "Flash" women images and realities on the largest negative territory
or in advertising also will speak now only 2,99zł ??? Such papers as soon as they appear, quickly disappear from the market ...
Embarrassment, but this krokiewicz no idea about the publishing market. I used to not understand the difference between an ordinary color printing and proof, and it just tore, and it would seem that the middle-aged woman wiping after publishing such things knows. Of course, everyone is making fun of it in the corners, but no one said anything to her, and rightly so, take salary is (...)
I am disappointed. Finally, I expected something else, and I bought the same (or even thinner and) chaff. Zero content, no creativity ... Market verifies and so much in the subject. I do not buy more of this newspaper.
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