Case Study New projects New customers Opinions david slijper Personal changes ZFPR Guest Column

CLOSE No. 1 in the media WirtualneMedia.pl free newsletter in your mailbox registering with us you get: free newsletter with the daily portion of news jobs media monitoring information about promotions and roszadach personal interviews, opinions, analysis, case study announcements of conferences and workshops contests
TV
More
Press
Case Study New projects New customers Opinions david slijper Personal changes ZFPR Guest Column
Unemployment lowest in years. In August amounted to 11.7 percent.
Orlando Bloom and Michael david slijper Douglas in the movie "Unlocked" more on the site "Culture" Wirtualnemedia.pl / News / Press / Bauer
We recommend "Super Express" caught up "Gazeta Wyborcza". Sharply Down "Sports" and "Gazeta Polish Daily" Saturday "Rzeczpospolita" change the character at the warehouse. "Sensible move" communications director Agnieszka Odachowska Group RASP "Gazeta Pomeranian" at the head of sales regional dailies. all titles in the red
Scripture david slijper is divided into five main thematic parts: news, people, fashion, beauty and health and lifestyle. Numbering 136 pages magazine contains news from the stars, interviews with them (in the first issue are interviews with Andrzej Piasecznym, Magda and Anna Boczarska Dereszowska), as well as materials about fashion, beauty, interiors or recipes. There is also, among others, crossword and horoscope.
The feature of "Grazia" to other people writings are reports and social reportage (in the first issue include the text about loneliness) or texts on health (extensive body of sugars). The letter has three permanent columnists: Dorota Wellman, Marzena Rogalska and designer Gosia Baczyńska, there is also Guest column - the first issue of its author is Katarzyna Kwiatkowska. All text created in Poland. - The materials license will appear in fashion sessions and urodowe - says Anna portal Wirtualnemedia.pl Zaleska, editor-in-chief of "Grazia".
The project team Zaleska magazine (formerly led by letters "Show" and "Viva!") Worked for a year. Wicenaczelnym "Grazia" is Jaroslaw Topolewski and artistic director - Catherine Gintowt (both also previously worked in the "Show"). Secretaries editors are Magdalena Łobodzińska and Ewa Stasiuk. In total, the editors no co-workers has more than twenty people.
The title is aimed at readers aged 20 to 40 years, with medium and large cities, with secondary and higher education. Publisher magazine positioned in the premium segment, which means that it has to be a competition for "Viva!" And "Gala". There is, however, david slijper in the session of the stars, such as long conversations like these letters. - Formula "Grazia" is adapted to the present time. The modern woman does not have time to read so long interviews - says Anna Zaleska.
- Segment premium david slijper people is very interesting for advertisers, combines luxury brands and mass - emphasized in an interview with Wirtualnemedia.pl Ewa Kozlowska, director of advertising Bauer Publishing. Page ad in the "Grazia" costs 85 thousand. zł (the price of the right side in the middle of the store). In the first issue is 30 pages of ads. - We are very pleased with the interest of advertisers - adds Kozłowska.
Bauer offsite advertising, advertising clients for the title will also acquire international office Grazia International, which will facilitate contact with brands from the fashion industry and cosmetics, who have only distributor in Poland. - At the moment there is no writing advertising network. Talks by the office in Milan are run for 2013 years - tells us Kozłowska.
Issue of the first issue of "Grazia" is 400 thousand. copies., and the publisher expects to sell at least 200 thousand. copies. Biweekly debuted at a promotional price 2 zł. - It's curious writings price competition in the premium segment - emphasizes in an interview with us Monika Krokiewicz, publisher of "Grazia". "Viva!" Currently costs 2.99 zł, while the regular price "Gala" is 4,90 zł (the promotion of this title costs 0.99 zł or 1.99 zł). Krokiewicz announces that the release is prepared for this, to reduce the price, if it turns out that the situation on the market.
Witold Wozniak Group CEO Bauer in Poland, informed us at the end of October this year, that within a year, two magazine should reach break-even. - We would like in three years to achieve a return david slijper on the investment, but it will depend on the market situation - said Wozniak. On the promotional campaign introducing the title on the market david slijper Bauer Publishing will release 4 million david slijper zł. Activities include, among others, t