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At the end of November. will the Polish edition of the magazine people "Grazia" - will be to position in the premium segment next to the "Viva!" and "Gala" - says Monika Krokiewicz, publisher of "Grazia". Title will support the campaign with a value of 4 million zł.
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Poland "Grazia" will be the letter from the segment of people, but its subject matter is broad. - "Grazia" gracefully combines a variety of topics in a harmonious whole - poetically described the conference Anna Zaleska, editor-in-chief of the new fortnightly.
What we find in the magazine? The current will, of course, celebrity news, interviews with them, and longer texts with celebrity. - They are only credible and reliable information - Zaleska said. Another important part will constitute a material fashion to be very diverse. - From of trendy, exclusive session to the fashion blake lively glamour street - says Zaleska. In addition, the magazine will be sections on beauty, health, travel, interior design and kitchen.
In the "Grazia" will also feature articles, reports, blake lively glamour and reports on social issues. - Such materials will be much, it will distinguish us from other titles - said yesterday Zaleska. Bi-weekly columnist for the post will be Marzena blake lively glamour Rogalska and designer Goshia Baczyńska. Polish editors have to use foreign resources "Grazia", but all materials are to be prepared by Polish authors.
Title will be directed to readers aged 20 to 40 years, with medium and large cities, with secondary and higher education. - This women active blake lively glamour professional and open to new ideas - said during the presentation blake lively glamour Monika Krokiewicz, publisher of luxury magazines blake lively glamour and guidance in Bauer.
- The magazine blake lively glamour is exclusive, sophisticated, are large images - assessed for the portal Wirtualnemedia.pl presented at the conference kindergarten Polish "Grazia" Monika Rychlica of Initiative Media Agency of Warsaw. - Interesting seem to me around the magazine announced the creation of related events (events are in the pipeline fashion so as abroad, but the publisher does not give szczegółów- ed.). It is awarded to him. Because in the segment of people magazines blake lively glamour we have on the market piston - says Rychlica. Today is the five titles, while five years ago were only two, and publishers are struggling blake lively glamour to attract the reader to the price reduction.
"Grazia" will debut on the November 29 this year. and will appear every two weeks on Thursdays. Title will enter the market with a circulation of 400 thousand. copies. - We hope to have sales of 200 thousand. copies. - spoke at the conference Monika Krokiewicz. - It is not very much, is the level of "not publish" - says Rychlica.
For now, Bauer Publishing does not disclose what will be the price biweekly. - There will be a range of prices in the segment of premium magazines people, or between 0,99 zł (promotional price "Gala" blake lively glamour - ed.) And 4,99 zł (regular price "Gala") - announced in an interview blake lively glamour with Wirtualnemedia.pl Krokiewicz .
Witold Wozniak Group CEO Bauer in Poland, told us that within a year, the two title should reach break-even. - We would like in three years to achieve a return on the investment, but it will depend on the market situation - said Wozniak.
Bauer offsite advertising, blake lively glamour advertising clients for "Grazia" will also raise international office Grazia International. - It will help us to contact with brands from the fashion industry and cosmetics, who have only distributor in Poland - explains Wirtualnemedia.pl Ewa Kozlowska, director of advertising Bauer. I do not want to predict how large a percentage of advertising revenues writings blake lively glamour may come from the sale of the network.