Electrolux will be during the film festival responsible for the entertainment of guests on special occasions such as the inauguration and lunches. This year, the Electrolux, a leading manufacturer of machines for professional and household use, celebrated with an official partnership Cannes Film Festival. During the festival, which will take place between 11 and 22 May, Electrolux will provide support in the field of fashion, food and lifestyle. This will work together feminist stereotypes with their professionally trained partners. Electrolux aim is to demonstrate to their customers that they can with their household appliances in your home also create their own adventures similar to those in Cannes.
Actor Robert de Niro is president of the jury. "We are very excited about being able to ride along in creating the magic of Cannes, and that can be a source of our inspiration passed on to their consumers," said Robert Jan Galema, senior vice president of products and brands at Electrolux. "Our consumers are encouraged to use the Electrolux household appliances and at the same time to create the magnificence of the festival in their own environment." feminist stereotypes
The partnership with the International Film Festival is the result of a new Electrolux marketing feminist stereotypes approach. Electrolux will be during the film festival responsible for the entertainment of guests on special occasions such as the inauguration and lunches. In addition, Electrolux beauty clothes feminist stereotypes - washing and drying machines with special functions - dresses on the red carpet turned into absolutely stunning creations. Finally, Electrolux, in partnership with the film festival also made them a common space in which the company will prirejalo feminist stereotypes all their activities, such as gala dinners, press conferences and banquets. Inside his pavilion, Electrolux will also host the finals "Menu de Cannes". The finals will be two teams from different places to compete feminist stereotypes for the win. The most successful team will prepare dishes that will be served feminist stereotypes during the consultation jury, chaired by actor Robert de Niro.
During the festival, which will take place between 11 and 22 May, Electrolux will provide support in the field of fashion, food and lifestyle. The partnership with the International Film Festival is the result of a new Electrolux marketing feminist stereotypes approach by which a company wants to focus on establishing a dialogue feminist stereotypes with its consumers. This interaction will take place through several different channels, since it is impossible to directly collect all consumers Electrolux at the festival. "We have to bring Cannes to our customers," said Neil Gannon, director of marketing competence and the person responsible for marketing communications company. "You will be a real experience of the festival in Cannes experienced through feminist stereotypes interaction at events that will be organized throughout Europe. Access to the festival will be "live" allow our website and visit the mainstream media and social networking sites such as Electrolux facebook profile. Consumers will be an insight behind the scenes of the festival and they approached idea how to recreate his unique experience in the heart of their own home. "
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